How much does a virtual tour cost in 2026?

A professionally produced video tour with a narrator, editing, and music can easily cost 25,000–50,000 kr. A virtual tour with Matterport starts from 7,500 kr excl. VAT — and in many cases provides a better experience because it's interactive. But the price can vary considerably depending on what you need. Here's a complete overview of what affects the price — and what you actually get for your money.

What affects the price of a virtual tour?

There isn't one fixed price, because no two projects are the same. The key factors are:

• Size of the space (m²) — the larger the area, the more scanning points needed. A small shop of 50 m² requires 15–20 scans. A museum of 800 m² may require over 100.
• Number of rooms and floors — each new room must be scanned from multiple angles to ensure smooth transitions. Multiple floors require extra setup and time.
• Info points and interactive elements — do you want text boxes, images, or links embedded in the tour? That adds time in post-processing.
• Floor plans and dollhouse view — Matterport's automatic floor plan provides a bird's-eye view of the entire space. It requires extra processing but is included in most projects.
• Number of locations — do you have multiple addresses that need scanning? Transport and logistics affect the total price.

Price examples from real projects

Below are four typical projects that give a realistic picture of what you can expect:

Prices are indicative and based on typical projects. The final quote always depends on your specific needs.

Virtual tour vs. other solutions

A Matterport tour isn't the only option. Here's how the three most popular solutions compare:

When is which the right choice? Google Street View is ideal if your primary goal is visibility on Google — people searching for you on Maps can walk through the space. It's the cheapest solution and the most visible.

A Kuula tour gives you an interactive 360° experience with custom branding, info points, and the option for guided tours. It's perfect for your website but isn't shown on Google.

Matterport is the heavy artillery — with dollhouse view, precise measurements, floor plans, and the option for BIM export. It's the right solution when the experience needs to be immersive, or when you need data beyond the visual.

Many choose a combination: Google Street View for visibility, and Matterport or Kuula for the website. It gives you the best of both worlds.

What's included in the price?

To avoid surprises — here's what a standard Matterport tour includes:

• On-site photography (typically 2–4 hours)
• Post-processing and panorama assembly
• Hosting of the tour (included)
• Embed code for your website
• Shareable link for customers, guests, or partners
• Floor plan and dollhouse view

What may cost extra:

• Multiple locations (transport)
• Export to BIM formats (point cloud, CAD, IFC)
• Rush jobs (delivery under 3 business days)

Is it an investment that pays off?

It depends on what you use it for. Here are three examples of where it typically provides the most value:

Hotels and conference centres — a virtual tour lets guests and meeting bookers see the facilities from home, 24 hours a day. It reduces the number of physical viewings and saves your staff time. Many hotels find that guests who have seen the tour in advance are more satisfied upon arrival — expectations match reality.

Estate agents — potential buyers can sort properties from home, so you only spend time on serious viewings. This is particularly valuable for remote sales to international buyers or relocators. More industries use virtual tours — from shops to educational institutions.

Museums and cultural institutions — make your exhibitions accessible to visitors who can't come in person. School classes can prepare digitally, and special exhibitions can be preserved long after they've been taken down.

Perhaps the most compelling argument is this: without a virtual tour, you're invisible to the potential guests who only research online. And that's increasingly most of them.

How to get started

The process is simple: contact us with a description of your space, and we'll get back to you with a free quote within 24 hours. No obligation, no commitments — just a price you can relate to.