A Møbelkompagniet showroom

Møbelkompagniet

Nine showrooms across Denmark and Germany, scanned as Matterport tours — each new location captured as the chain opened it.

  • Møbelkompagniet
  • 3D scanning · Matterport
  • Denmark & Germany
View the work

A tour programme that grew with the business.

Møbelkompagniet sells furniture online to customers across Denmark and, since opening in Hamburg, beyond it. Its showrooms exist so people can see pieces in person — but most customers never will. The 3D tours close that gap: every showroom can be walked from anywhere. The work has run alongside the chain's expansion, with each new showroom scanned as it opened rather than in one campaign.

Client
Møbelkompagniet
Showrooms
9
Countries
Denmark and Germany
Delivery
Matterport 3D tours
Coverage
Every showroom
Engagement
Ongoing — captured on opening

From the showrooms.

Sofa groupings, a sideboard and artwork in the Niels Hemmingsens Gade showroom
København
The entrance area of the Aarhus showroom with a leather sofa and armchairs on a round plinth
Aarhus
A yellow sofa, dining table and plants in the newly opened Altona showroom
Hamburg · Altona
A bright display space in Ishøj with an orange brand wall and wooden chairs on a plinth
Ishøj
Display plinths with homeware in the Hillerød showroom
Hillerød
A sparsely furnished display space in Odense with two wooden chairs on a pale plinth
Odense
Floor-to-ceiling windows onto the street in Hamburg's Altstadt, with a sofa and coffee table
Hamburg · Altstadt
A mobile of coloured discs hung above the seating group in the Amager outlet showroom
Amager · Outlet
The Aalborg showroom entrance seen from outside, with signage reading “Velkommen til en verden af design”
Aalborg

Nine showrooms, two countries.

Every showroom was captured as it opened. Choose one to walk through it.

The entrance area of the Aarhus showroom with a leather sofa and armchairs on a round plinth

Aarhus

The tour opens in place — it is not loaded until you ask for it.

One capture standard, nine rooms, two countries.

A retail showroom changes constantly — stock rotates, layouts move. Capture had to fit around trading hours and leave the room exactly as found, while producing tours consistent enough that nine of them read as one system.

  1. Schedule

    Each capture arranged around the showroom's own trading hours.

  2. Scan

    Matterport capture across the full floor, with a consistent scan density and height.

  3. Process

    Trimmed, aligned and given a consistent starting view before publication.

  4. Hand over

    Tours delivered ready to embed on the client's own showroom pages.

“rt rosenberg has created a beautiful 3D model of our showrooms. It has given us the opportunity to offer our customers, from all corners of Denmark, a virtual tour and some more detailed images of our furniture.”
Møbelkompagniet

Running more than one location?

We scan retail chains, showrooms and multi-site businesses — and keep the tours current as new locations open.

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