The image library — do you have yours in order?

When a well-planned full-day photo shoot can fill most companies' image library and cover a large part of their communication needs for an entire year, it's strange that so many businesses don't have one.

With a professional commercial photographer on the team, you can produce a wealth of different content in eight hours for almost every conceivable platform and purpose. A day's photo shoot can deliver:

• Portraits of key employees
• Images of authentic work situations and meetings
• Product images in different contexts — perfect for e-commerce and product catalogues
• Atmospheric shots from the office and common areas
• Exterior and interior images of facilities

… and it usually costs no more than 10,000 kr excl. VAT and transport. By coordinating clothing, locations, and activities in advance, you can shoot an incredible amount of content in a relatively short time, without compromising on the quality of the images or subjects.

The eternal battle for content

Instagram craving an update, LinkedIn curious about developments, newsletters that need to reach all those digital inboxes — and so on. It's no secret that all of the above is just a bit more engaging when you attach a photo or another visual element.

Commercial photographers need to create content that works across digital platforms, because images shouldn't just sit in a frame — they need to go further! Professional images, whether drone video or commercial photography, can contribute to:

• Strengthened branding on LinkedIn company pages
• Employee profiles
• Your website
• Newsletters
• Instagram, Facebook, and other social media
• Google My Business and other business profiles

Different crops and formats can be produced after the shoot, so the images work optimally on each platform. Read more about commercial photography here.

Print and marketing materials — is that really still a thing?

You bet it is — because while the demand for online visibility has grown, the need for offline visibility hasn't just disappeared. High-resolution images are essential for printed materials such as:

• Brochures and product catalogues
• Annual reports and investor materials
• Recruitment materials and employee handbooks
• Press kits and PR materials
• Roll-ups and other trade show materials

Professional commercial photographers ensure the technical quality required for print, with correct colour reproduction and sharpness, while understanding what it means to create content for cross-platform promotion, where images are composed with space for text or other graphic elements.

"My cousin's son has a camera, can't we just use him?"

… and four other lies we tell ourselves when we want to cut corners (or costs).

Images are one of the absolutely central elements in a company's storytelling and branding — they're often one of the first things your new digital visitors see, so if you trust a cousin's son to shoot them, then so do we.

Jokes aside — the images on your website communicate your values, DNA, and culture through:

• Employees' body language and engagement
• The working environment and physical setting
• Interaction between colleagues and customers
• Products in use
• Professionalism and quality in the details

By working with a well-thought-out shot list, an experienced photographer, and mood boards, we can ensure that the images support the company's actual identity and core values — creating a consistent narrative across channels that management and employees can stand behind and see themselves in.

Commercial photography at RT Rosenberg

A full day of professional photography with editing costs 10,000 kr excl. VAT and transport costs and, when planned properly, can supply you with a large image library while simultaneously elevating your visual identity.

Many people don't think about it, but investments in commercial photography can pay for themselves in several ways, including:

• Strengthened image and brand value
• Higher engagement on social media with consistent posting
• Image material for sales materials (presentations, brochures, etc.)
• High-quality product images

Drone photography — a different type of photography

Drone photography, although widespread, can probably be described as the more "uncommon" form of commercial photography. It provides some more unique angles on you and your facilities, and drone flights can often be carried out on the same day as the rest of the photography. Drone photography can deliver:

• Overview images showing the full scale of the business
• Unique perspectives of products or projects
• Video sweeps for website headers and social media

Drone footage can be delivered as both still images and short video sequences. The high perspectives create a natural wow effect on social media, while adding a professional layer to presentation materials. Read more about drone photography here

By combining traditional commercial photography with drone footage, you get the complete visual toolkit — from close-ups and portraits to overview images and bird's-eye views.